Choosing the right medical specialist is an important and highly personal decision. Yet, according to a survey conducted by Harris Interactive, most people spend significantly more time researching a car purchase than they do researching a medical specialist, doctor, or health care provider.
The three biggest reasons that so little time is spent selecting a health care provider are actually related:
- Referrals from other physicians or from friends, family or colleagues can carry a lot of weight. As a patient, I trust the individual(s) who gave me a referral, so I don’t need to do any additional research, right?
- The volume of medical information that’s available online can feel daunting. As a patient, where do I begin my research process and what sources can I trust?
- There is a perception that medical or health-related information is complicated and confusing. As a patient, how do I know which factors to consider when choosing a doctor or medical specialist?